Choose your location to get a site experience tailored for you.

Remember my region and language settings

BCG in New Delhi

The Boston Consulting Group (India) Private Ltd
19th Floor, Tower C
Building No- 10, DLF Cybercity, Phase-II 
Gurgaon, Haryana 122 002

T +91 124 459 7000

F +91 124 459 7001

View Map

Consultant Recruiting

Nidhi Madan


Anchal Chaudhary


Jasmin Pithawala

Street-Level Segmentation in India

Marketers that apply a one-size-fits-all approach in big, diverse emerging markets such as India often underperform. But companies that think small, turning local differences to their advantage, are more likely to win big. New tools make targeting street-level market segments not only possible, but much easier—and potentially highly profitable.

Read the article