BCG begins mailing concise, highly provocative essays designed to stimulate senior management thinking on a range of business issues. The intent is described as follows:
Statements that senior business managers would find believable are not supported. Only provocative material is argued. The subject matter is chosen to be deliberately provocative, significant in implication, and relevant to the policy decisions of corporate competition.
The pieces would be called Perspectives and over the next four decades they would become the vehicle for thinking that consistently challenged both classic economic theory and current business practice. Bruce Henderson referred to them fondly as "a punch between the eyes."