BCG History: 1984

Adaptability and the Organization

Alan Zakon and Richard Lockridge write a Perspective titled "Sustained Success," introducing the notion of the adaptive organization. It is part of a growing emphasis on organizational strategy in both general-business and BCG literature.

BCG Insights & Highlights

  • Tom Hout's article "Trade Barriers Won't Keep Japan Out" is published in the New York Times
  • Dave Matheson's revolutionary thinking about cost containment in health care and the economic structure of disease lays the groundwork for the concept of disease management
  • John Clarkeson writes "Stalemate: The Problem," describing conditions that produce competitive stalemates, where many players with minimal competitive differences fight for dwindling profits
  • Offices opened: New York
  • Consultants = 350

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  • British coal miners begin a bitter year-long strike to protest pit closures
  • British Telecom is privatized
  • The United States's Bell telephone system is broken up into regional operating companies
  • Italy and the Vatican agree to end Catholicism as Italy's state religion
  • A gas leak at a Union Carbide plant in Bhopal, India kills 2,000 people and injures another 150,000
  • The United Kingdom and China agree that Hong Kong will revert back to China in 1997
  • The NIKKEI average tops 10,000 yen for the first time
  • Indian prime minister Indira Ghandi is assassinated by her Sikh bodyguards. Her son Rajiv becomes the new prime minister
  • South African bishop Desmond Tutu wins the Nobel Peace Prize
  • The Apple Macintosh microcomputer with mouse is launched
  • A silicon microchip that stores four times more data than was previously possible is developed
  • The world's largest corporate merger to date is announced as Standard Oil of California acquires Gulf for $13.2 billion
  • By year end, the U.S. bank failure rate is the highest it's been since 1937
  • Band Aid records a Christmas song called "Do They Know Its Christmas?" to aid Ethiopian famine relief. It tops the charts worldwide

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