Hansel and Gretel and the Cuban Missile Crisis, gift-giving rituals among the Trobriand Islanders, and Alexander von Humboldt's journey to Orinoco: these three events and histories provide a few of the 13 ways to see strategy from new angles. Through them we can encourage today's managers to ask questions that are not obvious but are essential for the success of their business.
In this volume, the author covers such topics as innovation, change, orientation in a crisis, human resources management, departures in business, detours, redefining the rules, space, and identity.
Bolko von Oetinger, Hänsel und Gretel und die Kuba-Krise, 13 Wege Strategie Neu zu Denken (Munich: Carl-Hanser Verlag, 2006).
Available only in German. This is also available as an audio book.