Business Concept
Bundling/Unbundling

"Bundling" is the process of combining several items into one, "unbundling" the opposite. In marketing, for example, a magazine and a CD are sold as one product. In banking, you can bundle back-office functions like treasury, payment, and securities services. Power can be bundled or centralized in the corporate center or unbundled and distributed over the different sales regions.

Bundling and unbundling time and space is what Einstein tried to do in his theory of relativity. Einstein was one of the most creative minds of the past century. Einstein's Dreams shows how he was able to question things that had long been taken for granted by many scientists and philosophers.  The ability to question long-held beliefs is key to creativity and important for creating new strategies.

The greatest consequences may be unintended ones – the behavior of individuals reacting to local conditions can give rise to systemic effects that are not designed or predictable. Emergent Cities  shows that big cities are the spontaneous and collective creations of many people acting in accordance with their individual needs and conditions.

Life and death seem to belong together. However, early single-cell organisms were practically immortal – death did not become a part of life until the rather puzzling evolution of sexual reproduction. Sex and the Origins of Death demonstrates how sexual reproduction appears to be inextricably linked with programmed senescence and death.