Business Concept
Segmentation/Deaveraging

Market segmentation is the process in marketing of dividing a market into distinct segments that behave in the same way or have similar needs. It is assumed that each segment is fairly homogenous in its needs and attitudes and thus should respond in a similar way to a given marketing strategy – which must not always be the case.

Beware Averages tells us why statistics lie at certain times and why there are a number of cases where looking at averages can lead to misguided conclusions. "The only statistics you can trust are those you falsified yourself", said Winston Churchill.

Losing the Edge – the Extinction of the .400 Hitter addresses the demise of exceptional hitting performance in the sport of baseball and the triumph of average scores as the average performance of players levels off at a certain score.