Business Concept
Innovation

Innovation is the process of making improvements by introducing something new. It can be a new product that is invented, a new law that is issued by the government or simply a new idea encouraging fresh thinking.

Madonna is an inspiring example how a multi-market strategy helped a pop star to become a super star with a longer life cycle than a German car. Learn what the success of Madonna teaches on innovation and the product life cycle.

Innovations are not always designed to work in the first place. The picture of the chemistry laboratory blowing up is a famous example for this. Spaghetti Western tells the story of a success of a new film genre. Sergio Leone created a film classic by effectively doing everything wrong and gave proof of the fact, that you do not achieve success by copying what everybody else does.

The Guggenheim Museum in Bilbao in Spain is a unique and daring piece of architecture. American architect Frank O. Gehry designed the new museum in the Basque city of Bilbao to house an important part of the Guggenheim Foundation's collection of twentieth century art. He thus not only created a new "temple of modern art" but also delivered an important contribution to the revitalization of the city.