Martin Reeves
Martin Reeves, Director of the Strategy Institute

Martin is a senior partner and managing director in BCG's New York office. He leads the Strategy Institute worldwide and is a member of the Strategy Leadership Team and a senior member of the Health Care practice area. He joined BCG in 1989 in London, later moving to Tokyo, where he led the Health Care practice in Japan and had responsibility for BCG's business with global companies in Japan.

Martin has led a broad range of strategy assignments in the Financial Services, Consumer, Industrial Goods, and Health Care practice areas. He has a particular interest in globalization, the sustainability of business strategies, and the topic of trust.

Before joining BCG, Martin worked for Zeneca in Japan and the United Kingdom, focusing on marketing and strategic-planning functions.

Martin holds a triple first-class master's degree from the University of Cambridge and an M.B.A. from Cranfield Institute of Technology. He also studied physiology at Tokyo University and Japanese at Osaka University.

Bolko von Oetinger
Bolko von Oetinger, Founder of the Strategy Institute

Bolko founded the Strategy Institute in 1998, and is a senior partner and managing director of BCG in Munich.

Preparing for a strategy lecture in the late 1990s, Bolko looked into historical analogies. He researched the lives and careers of Frederick the Great of Prussia, Napoleon Bonaparte, and Carl von Clausewitz. What did they have in common? The element of surprise. He used this idea as a catalyst for A Passion for Ideas, a book on innovation that he coedited with Siemens chairman Heinrich von Pierer. (The book was published in German in 1997 and in English in 2002.)

The book reports surprising insights from a range of innovators, including a writer, film director, psychologist, and Nobel Prize-winning physicist. The founding principles of the Strategy Institute began to emerge from Bolko's discoveries during this research.

Bolko holds a master's degree in political science, and he was awarded his doctorate magna cum laude by the faculty of economics and social affairs at the Free University of Berlin. He received an M.B.A. from Stanford University and joined BCG in Menlo Park, California, in 1974. He transferred to Paris and finally to Munich.

He was a member of the advisory board of Stanford Graduate School of Business from 1999 until 2004. In March 2004 Bolko was appointed honorary professor at the WHU Koblenz in Germany, where he had been lecturing since 1998 on strategic management. In addition to his client work, which focuses on strategy and innovation, Bolko has held several national and international management positions at BCG.

Tiha von Ghyczy
Tiha von Ghyczy

Tiha considers his engagement with business a matter of chance and his study of mathematics and philosophy one of choice. "I have always felt," he explains, "that The Boston Consulting Group is the reason I could stay involved in business for such a long time. At BCG, there is room for divergent thinking and searching for new ideas in unusual places. It is an intellectual journey rather than simply work."

Tiha has been a fellow of the Strategy Institute since 1998, and he teaches strategy at the Darden School of Business of the University of Virginia. He studied philosophy and mathematics at the University of Amsterdam and earned his M.B.A. from IMEDE (now IMD), in Lausanne, Switzerland.

He served as financial controller of a group of plantations in Indonesia and as managing director of a trading company in Singapore before joining BCG in 1980 as a consultant in Munich. As a partner, Tiha was responsible for recruiting in Germany and was among the early promoters of time-based competition. After leaving BCG in 1991, he cofounded a consulting firm in Buenos Aires. Before joining Darden in 1996, he served as the administrative director of a major archaeology project in Belize.

Veit Etzold
Veit M. Etzold

Veit is the curator of the Strategy Gallery, a multidisciplinary Web-based project designed to inspire new ways of thinking about strategy. The Gallery incorporates text, images, and multimedia exhibits from a broad range of academic disciplines, including anthropology, biology, history, and philosophy, as starting points for the exploration of strategy.

"As someone who came from a humanities background with a clear interest in business, I find the Strategy Gallery very appealing," Veit says. "It offers a unique approach to teaching strategy, using different lenses to inspire new ways of looking at problems. It is the kind of beyond-the-obvious thinking people expect from BCG."

In September 2006 Veit became a member of the Institute with the task of promoting the Gallery inside and outside of BCG and adding new exhibits to it.

"The Strategy Gallery is a BCG hidden treasure with a high creative potential," he says. "It is important to carry this potential to the outside world and especially to our clients."

Veit joined BCG in 2005 after working as a visiting associate in 2002. He is a member of the firm's Financial Services practice. Before joining BCG, Veit worked for Dresdner Bank in the private- and business-client segments.

He studied English and media science at King's College London and the University of Oldenburg, where he earned a master's degree and a Ph.D., and he is a fellow of the German National Merit Foundation.

Ted Buswick
Ted Buswick

Ted joined BCG in 1992. His time is divided between the Strategy Institute and the Knowledge Group, where he heads Oral History and Archiving for BCG. At the Institute, he is director of publications. He initiated and manages the Institute's project that relates the reading of poetry to strategic thinking and decision making.

Before joining BCG, Ted was a senior acquisitions editor for Addison-Wesley, director of product development for the American Management Association, and a high school teacher of English and theater. He has master's degrees in English and arts administration. He serves on the National Advisory Committee of Creativity Connection, a program of the Arts & Business Council of Americans for the Arts, and he was coeditor of a special issue, in 2005, of the Journal of Business Strategy on arts-based learning in business.

Antonija Matic
Antonija Matic

Antonija Matic is a partner assistant in the BCG Munich office. Since 2003 Antonija has worked for Bolko von Oetinger and the Strategy Institute.