Drs. Can Uslay, Kate Karniouchina, and Ayca Altintig focus their research on the performance implications of the complex interplay between strategy and market structure. Their current research supported by the Strategy Institute builds upon the “Rule of Three”, which can be can be traced back to a 1976 white paper by Bruce Henderson, the founder of BCG, who first observed that: “[a] stable competitive market never has more than three significant competitors...”.
Can Uslay is Assistant Professor of Marketing in the Argyros School of Business and Economics at Chapman University. Dr. Uslay’s research interests lie broadly within marketing strategy and theory construction. His research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, European Business Review, International Journal of Technology Management, Journal of Business-to-Business Marketing, Journal of Research in Marketing & Entrepreneurship, Marketing Education Review, and the Review of Marketing Research. He is a coauthor of Deregulation and Competition: Lessons from the Airline Industry (2007, Sage Publications) and editor of two book volumes.
Kate Karniouchina is Assistant Professor of Marketing in the Argyros School of Business and Economics at Chapman University. Her research concentrates on interdisciplinary issues, in particular she aims to improve managerial decision making by synthesizing insights from marketing, finance and strategy domains. Her research has been published or accepted for publication in various academic journals such as the Journal of Marketing, Journal of Product Innovation Management, Marketing Letters, and the European Journal of Operational Research.
Z. Ayca Altintig is Assistant Professor of Finance in the Argyros School of Business and Economics at Chapman University. Dr. Altintig’s primary research interests are in the areas of corporate and international finance, primarily agency theory and industrial organization. Her research has been published in various journals, including the Journal of Business, Journal of Marketing, Journal of Corporate Finance, and Journal of Industrial Economics.