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The list below identifies many common issues. You must select four to investigate. As in most consulting engagements, your time and the client's money are limited, which means you won't be able to investigate every potential issue. Choose the four that you believe are most important to this assignment. | ||
| Potential acquisitions | Industry threats | Market opportunity | |
| Customers | Competitors | Projected Profitability | |
| Pricing | International expansion | Promotion | |
| Store growth | Potential entrants | Cost structure | |
| Toy suppliers | Process re-engineering | Implementation | |
| Organizational effectiveness | |||


