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Guinnifer Is a Dynamic Ally

Associate, Amsterdam

At BCG, Allies bring a sense of collaboration and excitement to their teams. They create an atmosphere of trust and support in which people can do their best work. Guinnifer challenges the status quo.

At BCG, I have earned that I am capable of so much more than I thought possible. Working together with different people from different industries is what draws out the best in me.


In Guinnifer's Words

I have a background in marketing, but I found out that I was curious to discover much more than just that. As a result, I decided to start at BCG. Since then, I have had a look behind the scenes in many industries, ranging from health care to transport, and from marketing to HR. This diverse mix of industries and topics is great: not only do you get the opportunity to learn more about different fields but you quickly see that your experiences in one industry can be extremely valuable and helpful in others.

What gives me the most energy are the inspiring people I get to work with at BCG. I constantly feel surrounded by interesting people, both BCGers and clients, from whom I can learn tremendously. I have worked on many different teams, always together with the client. In the end, the feeling of joint achievement is what makes me go home with a smile!

About Guinnifer

Guinnifer holds a BSc cum laude in business economics from the University of Utrecht, and an MSc cum laude in general management and marketing management from the Rotterdam School of Management (Erasmus). After an internship at BCG during the summer of 2012, Guinnifer joined the Amsterdam office in October 2013.


Q: What did you learn in your first year on the job?

A: I learned that I can rely much more on my own judgment than I thought. Starting at BCG, I wondered what value I could add without any in-depth understanding of an industry. But soon, I realized that I was able to bring a sharp outside-in view with which I could already help the experts from day one. There is so much more that you know and can do than you give yourself credit for. At BCG, I learned to just go out and do it. Then you realize much better what kind of help you need to make it better.

Q: What are you reading right now and why is it interesting?

A: Give and Take by Adam Grant. Grant describes three categories of people: givers, takers, and matchers. Traditionally, it is believed that you have to be a taker to become successful as a person: you have to “claim” your success. Or at least you have to be a matcher and ensure you get quid pro quo for your actions. However, Grant shows that most givers are able to achieve extraordinary successes across industries and situations.

A very inspiring and positive message: there is no need to focus on personal gain. Helping others does not compromise your success; it could even contribute to it.

Q: What trends are you following and why?

A: Trends around sustainability, and especially water. Water is what makes life on earth actually possible, yet having clean water is seriously threatened. Finding ways to clean polluted water, and prevent water from being polluted, is key to ensure a good future for next generations. One of the initiatives I am really enthusiastic about is the “Ocean Cleanup.” It gives me hope that we might be able to reverse the damage we have done, and at the same time it inspires me: never feel like your actions do not matter, every individual can make a real difference!

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