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Ivan Bascle

Senior Partner & Managing Director


Ivan Bascle joined the Geneva office of The Boston Consulting Group in 2016, after serving for eight years on the local management teams of the firm's German, Austrian, and Eastern European systems and maintaining responsibility for business development and innovation for these regions. Since he joined the firm in 1999, he has focused his work on consumer goods.

Currently, Ivan heads the firm's Consumer practice in Germany and Switzerland is the cofounder of BCG's Center for Consumer Insights, which is dedicated to the world of future-oriented market research. Ivan was also elected by the BCG Partnership to serve on the Senior Officer Screening Committee (SOSC), a BCG body that select BCG's future Senior Partners

During nearly two decades of consulting, Ivan Bascle has led more than 125 projects in the consumer field, especially in the packaged good areas, and covering about all aspects of the value chain, with a focus on growth and innovation, but also on supply chain (manufacturing) and cash management (net working capital). His clients are both leading global multinational SP500 companies and larger family companies. Ivan has experience in transforming organizations to achieve stronger and faster value creation.

Before joining BCG, Ivan worked at Procter & Gamble in marketing in Frankfurt and at Benckiser in Poland and Italy, where he became the global head of new initiatives and the global head of fine fabrics.

Ivan is fluent in French, English, German and masters basics in Italian and Polish.

Areas of expertise

  • Leads BCG's Consumer practice in Germany and Switzerland
  • Cofounded BCG's Center for Consumer Insights
  • Portfolio strategy
  • M&A and postmerger integration
  • Cash management
  • Growth strategy, brand portfolio, and architecture
  • Product innovation process, advertising and sales strategies
  • Pricing and trade spending effectiveness


  • Business degree, HEC
  • European Business master, CEMS.
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