Senior Partner & Managing Director
A Two-Way Conversation
Marketing to Millennials
Christine Barton is the BCG Fellow focused on the Future of Consumer Knowledge and Insight. She is a core member of the Marketing, Sales & Pricing and Consumer practices, as well as a member of the Corporate Development practice. She is also the North American advisor for BCG's Center for Customer Insight and has served as the global leader for the firm's Consumer Sentiment Survey and Millennial research.
Since joining BCG in 1999, Christine’s client work has focused in the apparel, specialty retail, and private equity sectors.
An expert in consumer insight, market research, and Millennials she brings deep knowledge and experience to help clients achieve their growth, brand, and customer goals.
Christine joined BCG directly from Yale Law School.