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Javier Anta Callersten 

Partner & Managing Director


Javier Anta Callersten is a core member of the Consumer and the Marketing, Sales & Pricing practices at The Boston Consulting Group. He leads BCG's work in Europe on pricing and promotions in retail. He joined BCG in 2011 as a principal with a specialized retail focus.

His consulting experience covers a broad range of topics, from strategy and organization projects to commercial effectiveness=improvement programs. His primary areas of expertise are pricing, promotions, and category management in retail—and he has worked extensively in these areas across 8 different countries during the last 11 years, delivering significant bottom-line impact for his clients.

Prior to joining BCG, Javier worked at Oliver Wyman as an associate partner and retail practice leader for Iberia. He also worked for Pricewaterhousecoopers Consulting (IBM BCS) as a consultant.

Areas of Expertise

  • Leads BCG's work in Europe on pricing and promotions in Retail
  • Category performance improvement (CPI) and category management
  • Commercial transformation
  • Customer loyalty in retail
  • Private label and store brands
  • Big data and analytics in retail
  • Organizational structures and systems
  • Enablement in retail


  • MBA, IESE Business School, University of Navarra
  • BSc, engineering, Polytechnic University of Madrid
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