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Nick Goad

Partner & Managing Director

Nicholas Goad came to The Boston Consulting Group in June 2003. He is a member of the firm’s Consumer and Marketing, Sales & Pricing practices, where his special expertise is in retail pricing and promo effectiveness. He previously worked in BCG’s Sydney and London offices.

Nick’s time at BCG has centered on the retail and consumer industries, covering pricing, growth strategy, go-to-market, and cost reduction topics. He has particular expertise in heading pricing transformation efforts in multiple retail formats. He recently led an 18-month holistic pricing effort considering regular prices, promo effectiveness, private-label pricing strategy, zone-based pricing, and customer-based pricing, with a focus on delivering quick wins for a retail client.

Before joining BCG, Nicholas was a financial analyst for a commercial real-estate firm. He concentrated on analysis of retail-shopping-center acquisitions and redevelopment, as well as treasury management.

Areas of Expertise

  • Go-to-market advantage
  • Retail pricing and promotion
  • Market research and customer insight
  • Cost and efficiency
  • Travel and tourism


  • BS, magna cum laude, finance, public policy and management, Wharton School of the University of Pennsylvania
  • Studies at École de Management and Lumière University Lyon 2, France
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