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Ramón Baeza

Senior Partner & Managing Director

Madrid

Ramón Baeza is a core member of The Boston Consulting Group’s Energy and Strategy practices. In addition, he leads BCG TURN in Western Europe and South America (WESA). BCG TURN helps clients deliver rapid, visible performance improvements in the short term while strengthening their organizations and positioning them to win in the future. Since joining the firm in 1992, Ramón has worked in Madrid, Paris, Brussels, and Lisbon.

Ramón has gained deep expertise in contract renegotiation, process evaluation, internationalization, strategy definition, organization structure, diversification, and cost reduction.

He has been engaged in turnarounds with clients on numerous projects in the energy, telecom, technology, and building and construction industries. These clients include oil, gas, water, utilities, and power companies.

Areas of Expertise

  • Leads BCG TURN in Western Europe and South America (WESA)—turnaround, restructuring, and transformation
  • Large contract renegotiation
  • Cost reductions
  • Purchasing
  • CO2 emissions, including strategy and regulations
  • Natural gas and liquefied natural gas
  • Diversification strategies, especially in oil and gas
  • Energy pricing strategies
  • Trade strategy
  • Organization structure
  • Productivity analysis
  • Customer service strategy

Education

  • MBA, INSEAD, Fontainebleau
  • BBA, honors, Comillas Pontifical University
Experts
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