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Rim Abida


São Paulo

Rim is a core member of the Consumer, the Global Advantage, and the Marketing, Sales & Pricing practices at The Boston Consulting Group.

Since joining BCG in 2004, Rim has worked with clients across a range of industries, with a strong focus on consumer goods and marketing. She has acquired deep experience in consumer insight in Brazil.

Rim spent four years (2007-2011) working outside BCG, structuring investments for foundations, NGOs, and governments in developing markets, including Kenya, Uganda, The Democratic Republic of the Congo, and Haiti.

Areas of Expertise

  • Consumer insight
  • Marketing and sales
  • Innovation and product development
  • Global development
  • Emerging market entry strategy
  • Mergers and acquisitions (M&A)
  • Due diligence


  • MA, Near and Middle East studies, Harvard University
  • BA, economics, Harvard University
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