EyeEm: BCG's Partner in Perspective
Never content with conventional approaches, BCG has partnered with a creative new global community of photographers to translate our business themes into the most authentic and visual metaphors.Watch the video
We’re partnering with EyeEm, a global community of photographers, to source compelling visuals for each of our areas of expertise. In response to an expertise-specific mission, EyeEm uses its creative vision to pair BCG content with unique, thought-provoking imagery.
Photography can lend itself to any scenario. Of course, it can be entirely literal and portray a moment for exactly for what it was, but it can also be incredibly metaphorical. For this mission, we wanted you to capture photos which communicate the idea of looking to the other side.