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Brad Loftus

Senior Partner & Managing Director

Washington, DC

Brad Loftus is a core member of the Consumer practice at The Boston Consulting Group and leads the practice in the Americas. He also leads BCG's global work in specialty retail and is a member of the firm's global retail leadership team. For six years, he served as worldwide topic leader for e-commerce and omnichannel retail.

Since joining BCG in 1999, Brad has worked with a broad range of retail clients, including grocery, DIY, pharmacy, food, apparel, consumer electronics, and private equity to create and develop strategies around topics such as strategy, growth, merchandising, store operations, and organization topics.

His work has included developing omnichannel strategies for three of the ten largest US retailers, building the digital and mobile strategy for a top global hotel chain, developing a comprehensive growth strategy for a top global grocer, reorganizing the merchandising function for a top 5 US retailer, and developing sales and marketing strategy for a top 5 global internet retailer.

Prior to joining BCG, Brad helped found and advised Suppliermarket.com (later sold to Ariba). He also acquired extensive experience in project management and information systems development as a senior consultant with the communications industry group of Andersen Consulting (now Accenture).

Areas of Expertise

  • Leads BCG's Consumer practice in the Americas
  • Leads BCG's global work in specialty retail
  • Ominchannel and digital
  • E-commerce
  • Nonstore retail
  • Enablement in retail
  • Consumer trends
  • Loyalty and customer relationship management
  • Supermarkets

Honors and Awards

  • Harvard Business School, Baker Scholarship

Education

  • MBA, high distinction, Harvard Business School
  • BBA, summa cum laude, international business and finance, George Washington University
Experts
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