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Jan Willem Maas

Senior Partner & Managing Director


Jan Willem Maas joined The Boston Consulting Group in 1992 and was elected partner in 1998. He leads the firm’s Public Sector practice in The Netherlands and coordinates the practice’s activities in Northwest Europe. He is also a core member of BCG’s Industrial Goods practice and a former global leader for the firm's postal services sector.

Jan Willem has led many transformation, integration, and restructuring programs. These include the full transformation of a postal company, the digital transformation of the Dutch court system, a three-year process reengineering for an airline hub, a cost reduction and operations redesign program, and several integrations and overhead cost-reduction programs in private banks and other multinational companies.

Jan Willem has expertise in public transport—for example, the rail security needed to support a €2.5 billion investment in the European Railway Traffic Management System (costing scenarios and contracting strategy); the testing of detailed business cases for regular and high-speed-rail concession contracting; the implications of autonomous-vehicle scenarios; and development of public-transport strategy. He has also done substantial work in cost reduction, revenue generation, and supervisory strategy for public broadcasting.

Jan Willem has contributed to BCG publications on social impact and country strategy in the public sector. Before joining the firm, he worked for The World Bank as an investment officer.

Areas of Expertise

  • Large-scale transformation and change in the public sector
  • Decision support in the public sector
  • Logistics, mail, and express delivery


  • MBA, Harvard Business School
  • Master’s in business economics, University of Groningen
  • Master’s in fiscal law, University of Groningen

Honors and Awards

  • Board member, Netherlands Olympic Committee–Netherlands Sports Federation, 2010-present
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