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Rune Jacobsen

Senior Partner & Managing Director


Rune Jacobsen on Retail

Rune Jacobsen is the global leader for The Boston Consulting Group's consumer retail sector and a core member of the firm’s Consumer and People & Organization practices.

Since joining BCG in 1999, Rune has acquired deep client experience from more than 120 retail projects with many of the world’s leading retailers in a range of sectors, including do-it-yourself, apparel, sports, electronics, furniture, and home.

Rune understands that companies in the consumer products industry inhabit a world where change is the only constant and where the surest way to generate value is to constantly reinvent the business. It’s a world in which he works with retail CEOs to lead and orchestrate transformation and reinvention programs. Rune is recognized worldwide as a leading expert in grocery retailing.

Before joining BCG, Rune was director of the Norwegian Center for Media Economics.

Areas of Expertise

  • Leads BCG’s global work in the consumer retail sector
  • Transformation and turnaround
  • Customer advocacy and retail-brand strategy
  • Leadership and talent development
  • Omnichannel retailing
  • Market entry and growth strategy
  • Category management and cost of goods sold
  • End-to-end supply chain and warehouse automation
  • New-business-model design and implementation


  • MA, honors, Norwegian School of Management
  • BS, Norwegian School of Management
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