Insight drives business value. BCG’s Strategic Analytics team offers the expertise, tools, and data needed for a successful analytics driven go-to-market transformation.
Using a client-centered approach that aligns deep analytics with strategic objectives, the team combines industry experience, functional knowledge, and technical skill for maximum impact. Our approach supports the full cycle of business transformation, from initial discovery and objective setting, through data integration, advanced analysis, and the development of tools that enable clients to put insight to work.
The team offers:
The value that Strategic Analytics delivers spans key sales and marketing disciplines, including customer lifecycle management, digital marketing, pricing, promotion effectiveness, retail footprint optimization, and sales force optimization.
The team has:
New tools are the key to business transformation because they enable the client organization to harness insight for business planning and operations. Strategic Analytics supports change by delivering insights as deployable models and applications in a range of formats accessible to business users. These tools include applications such as:
BCG works closely with clients to deliver models and insights using software and technology that align with enterprise IT standards, gain user acceptance, and impact business processes.