Partner & Managing Director
We found that the postpurchase stage in categories such as appliances and consumer electronics is underserved. Digital offers business-to-consumer companies an opportunity to stay in touch with their customers, build loyalty, and potentially even advocate in ways that were not possible before.
Nimisha Jain joined The Boston Consulting Group in 2007. She is a core member of the firm’s Consumer and Technology, Media & Telecommunications practices and leads BCG’s Center for Customer Insight in India.
Nimisha is an expert in consumer insight as well as digital and go-to-market strategy in emerging markets. She has deep interest and expertise in digital influence on urban consumer spending in India and in how Internet use affects purchasing.
Nimisha was one of the subjects of an article about important women in consultancies, published in the Economic Times section of the India Times in 2013. Before joining BCG, she worked for Nestlé India in sales and marketing and later for The Monitor Group.