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Channel Compass Tool

BCG’s Channel Compass Tool helps companies develop the best mix of sales channels for a given product portfolio.

Working in collaboration with the brand team, the customer excellence task force evaluates each potential channel against the product and customer characteristics. The team then maps the current channel mix and investment allocation against the compass to highlight areas of apparent overinvestment or underinvestment. The final step is a set of ROI analyses for each channel to identify areas that merit sizable investments.

Biopharmaceuticals
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