Partner & Managing Director
Adrian Hofer joined The Boston Consulting Group in 2004 after building his own consulting business. He is a core member of BCG's Consumer practice and leads the firm's People & Organization practice in Switzerland. His experience includes projects in strategy, organization, corporate transformation, and postmerger integration.
Adrian’s work at BCG has included large-scale transformations of European grocery and convenience retailers, international expansion, route-to-market strategy and corporate center organizations for international consumer products players, and due diligence projects in the consumer/branded business industry.
Adrian has contributed to several BCG articles about human resources and is quoted as an expert on retail in the press. He is fluent in English, German, and French.