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Just Schürmann

Senior Partner & Managing Director

Munich

Go-to-Market Transformation in the Digital Age

Just Schürmann is a core member of The Boston Consulting Group’s Marketing, Sales & Pricing practice as well as the firm’s Consumer practice. He has been with BCG since 1996. From 1998 to 2000, he worked out of the firm’s Madrid office. Just is a topic expert in pricing, trade spending, and promotional effectiveness; omnichannel and digital transformation; and go-to-market transformation in both B2C and B2B industry contexts.

Just’s recent client work has included pricing optimization and enablement programs across multiple industries, ecommerce and digital multichannel retail strategies for several consumer products retailers, and commercial excellence projects for global consumer goods and industrial goods players.

Just has also worked with clients in the automotive, medical devices, pharmaceutical wholesale, and tourism industries on pricing, go-to-market setup, digital transformation, and commercial redesign efforts.

Areas of Expertise

  • Pricing, trade spending, and promotional effectiveness
  • Go-to-market transformation
  • Sales force effectiveness and key account management
  • Omnichannel and digital transformation
  • Marketing effectiveness and brand management

Education

  • MBA, University of Passau
  • London School of Economics and Political Science, finance
Experts
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