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Pricing Experts

BCG's consultants and industry experts focusing on pricing continue to partner with leading companies to arrive at solutions in new market penetration, competitive pricing, sustainable impact, and more. These are our global and regional leaders on this topic.

Global Leadership

Rich Hutchinson

Senior Partner & Managing Director, Global Leader, Marketing, Sales & Pricing Practice

Atlanta

  • Pricing, revenue management, and trade and promotion
  • Marketing and digital
  • Sales and go-to-market capabilities
  • Large-scale transformation

Jean-Manuel Izaret

Senior Partner & Managing Director

San Francisco

  • Leads BCG's global work in pricing strategy
  • Pricing transformation
  • Pricing model innovation
  • Commercial programs

Local Experts

Götz Gerecke

Partner & Managing Director

Zurich

  • Medtech and biopharma
  • Growth generation
  • Go-to-market strategy and commercial model transformation
  • Sales, key account management, marketing, pricing, market access, and services

Featured Experts

George Bene

Partner & Managing Director

Boston

  • Pricing transformation
  • Go-to-market strategy
  • Sales force effectiveness and reconstruction
  • Growth strategy for services

Jan Gildemeister

Partner & Managing Director

San Francisco

  • Turnaround management
  • Large-scale change programs
  • Pricing transformation
  • Pricing strategy and strategic price management

Deepak Goyal

Senior Partner & Managing Director

New York

  • Strategy planning
  • Operations performance improvement
  • Transformation
  • Pricing optimization

Mark Kistulinec

Senior Partner & Managing Director

Atlanta

  • Revenue enhancement
  • Pricing and promotion
  • Digital strategy and marketing effectiveness
  • Management of customer relationships, loyalty

Vaishali Rastogi

Senior Partner & Managing Director

Singapore

  • Leads BCG's Technology, Media & Telecommunications practice in Southeast Asia
  • Leads BCG's Marketing, Sales & Pricing practice in Asia-Pacific
  • Leads BCG's Center for Customer Insight for Southeast Asia
  • Go-to-market strategy and execution

Jeff Robinson

Partner & Managing Director

Atlanta

  • Pricing and promotion
  • Category strategy and management
  • Innovation
  • Portfolio design

Just Schürmann

Senior Partner & Managing Director

Munich

  • Pricing, trade spending, and promotional effectiveness
  • Go-to-market transformation
  • Sales force effectiveness and key account management
  • Omnichannel and digital transformation

Ian Wachters

Partner & Managing Director

Amsterdam

  • Pricing in banking—retail, private, and corporate
  • Pricing in insurance
  • Building pricing capabilities
  • Organizing the pricing function

Danilo Zatta

Partner & Managing Director

Munich

  • Pricing and sales excellence
  • Top-line growth
  • Profit improvement
  • M&A
Pricing

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