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The Autonomous Vehicle: The Car of the Future

Fully autonomous and partially autonomous vehicles have the potential to be a disruptive technology in the years to come.

Fully autonomous vehicles can drive themselves in virtually all situations without driver intervention. Some limitations, such as use in severe weather, are still to be defined, along with protocols for challenging conditions. Partially autonomous vehicles operate with a high degree of autonomy in select situations, such as driving on highways and changing lanes, but they require user input in all other situations. 

The first partially autonomous vehicles have hit the roads already. Once they reach a higher penetration rate, the benefits to society will be remarkable: significantly reduced road accidents and fatalities, and much better fuel economy. For the driver, autonomous features will make commuting easier and free up time in the car for other productive tasks or leisure. A few hurdles still remain, however, for automotive players to clear. They have to manage vast challenges—including societal acceptance, regulatory grey zones, and the need for even higher technical sophistication—to make autonomous vehicles fully viable.

Here are some of the most important trends.

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What Automotive Players Need to Know About Innovation

What makes an auto company stand out to today’s consumers? Innovation. Consumer research shows that auto customers consistently cite innovation—generally and in specific areas—as a major consideration in their purchase decision. Here are some questions OEMs need to answer when it comes to satisfying the growing consumer demand for innovation.

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Improving Direct Functions

OEMs face critical challenges in ensuring flexible and efficient production. The optimization of indirect functions is critical to success.

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How Automakers Can Take Tighter Quality Turns

OEMs and suppliers can no longer afford to wait to react to the next quality problem. Now is the time to get ahead of these problems and transform quality into a source of competitive advantage.

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Automotive

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