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Lara Koslow

Global Leader, Center for Customer Insight

Atlanta

Leveraging Customer Insight

It is essential to understand the voice of the customer and integrate it into business decisions—not to get ahead but to keep up in the first place. Lara Koslow explains how BCG's Center for Customer Insight can help your company lead the charge on consumer research.

Lara Koslow is global leader of The Boston Consulting Group’s Center for Customer Insight and part of the firm’s global Marketing, Sales & Pricing leadership team. She is the former global co-leader and North American leader of BCG’s marketing topic.

Since joining BCG in 2004, Lara has developed growth, turnaround, brand resurgence, marketing, and consumer targeting strategies for multiple well-known, iconic brands. She focuses on commercial strategy and execution across industries, though a significant portion of her work is in the consumer, travel and tourism, retail, and automotive areas. Lara has also worked in financial services, health care, technology, and media.

Lara is a former professional ballet dancer. Before joining BCG, she held several director-level positions at Public Storage, including director of business development, director of finance and strategy, and director in the office of the CEO. Lara also worked in marketing and sales at The Gettys Group—a hotel design, development, and procurement firm—and at Ibbotson Associates, now a division of Morningstar.

Areas of Expertise

  • Growth strategy
  • Marketing effectiveness and efficiency
  • Return on marketing investment
  • Brand strategy and architecture
  • Brand turnaround and crisis management
  • Consumer-driven product strategy
  • Consumer insight
  • Consumer research—quantitative and qualitative
  • Consumer big-data analytics and strategy
  • Consumer segmentation
  • Pricing and promotions
  • Market entry and mergers and acquisitions
  • Organizational and cultural change

Education

  • MBA, Wharton School of the University of Pennsylvania
  • BS, Northwestern University
Experts
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