Instead of using stock photography, BCG partnered with EyeEm—a global community of photographers—to source unique, thought-provoking imagery for each expertise on bcg.com. The result? Business themes translated into the most authentic visual metaphors.
BCG's Partner in Perspective
Q&A with Florian Meissner, cofounder and CEO of EyeEm
Q: Tell us about EyeEm photography.
A: We are an up-and-coming company with 80 employees in three different cities all over the world representing a community of millions of photographers. These guys give us their most precious goods—their best photographs—and we help them get discovered and rewarded.
Q: Why did you choose to partner with BCG?
A: With over 15 million photographers in over 150 countries, BCG has an equally global DNA as our community, so I think that’s a perfect match.
Q: What was special about your partnership with BCG?
A: What struck us working with BCG was that they abandoned the usual ways of sourcing stock photography and are trying to define a new visual language that is completely on-brand and defines quality through picture storytelling.
Q: What process led to the creation of the images on bcg.com today?
A: It started with the creation of missions. BCG worked with our team to translate the business themes they had into visual themes for our photographers…We have a team dedicated to finding and curating the best images that come out of our missions. It’s a team of curators, photographers, and visual enthusiasts, who debate upon the best results.
A BCG team partnered with an EyeEm team to marry their two specialties: business and beauty. BCG provided business themes, and then worked with EyeEm to translate them into visual missions. Explore the images below to see some of the stunning results.