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Consumer Products Experts

BCG's consumer products consultants and industry experts continue to partner with leading companies to arrive at solutions in accelerating growth, winning in digital, lean operations, and more. These are BCG's global and regional leaders on this topic.

Global Leadership

Tom Lutz

Senior Partner & Managing Director, Global Leader, Consumer Practice

Dallas

  • Corporate portfolio strategy
  • Postmerger integration in retail and consumer
  • Value creation programs
  • Pricing and promotion effectiveness

Local Experts

Rodrigo Rivera

Senior Partner & Managing Director

Santiago

  • Leads BCG's Consumer practice for Spanish South America
  • Marketing and sales
  • Technology and digital
  • Postmerger integration (PMI)

Nuno Monteiro

Senior Partner & Managing Director

Bogotá

  • Leads BCG Bogotá
  • Strategy
  • Pricing
  • Marketing and sales

Joaquín Valle del Olmo

Partner & Managing Director

Lima

  • Strategy
  • Corporate Development
  • Transformation
  • People and organization

Andrés Anavi

Partner & Managing Director

Santiago

  • Technology and digital
  • Innovation and product development
  • Retail and transaction banking
  • Market research and consumer insight

Featured Experts

Stéphane Cairole

Senior Partner & Managing Director

Paris

  • Consumer and retail
  • Marketing and sales
  • Branding
  • Pricing

Guillaume Charlin

Senior Partner & Managing Director

Paris

  • Portfolio and brand strategies
  • Marketing effectiveness
  • Go-to-market strategy
  • Large-scale transformation

Peter Dawe

Partner & Managing Director

Toronto

  • Redesign of manufacturing operation models
  • Reduction of multicategory complexity
  • Lean advantage
  • Media services

Jeff Gell

Senior Partner & Managing Director

Chicago

  • Corporate portfolio strategy
  • Brand strategy in multiple categories
  • Cost reduction programs
  • Pricing architecture and trade spending redesign

Patrick Hadlock

Partner and Managing Director

Dallas

  • Loyalty and branding
  • Digital innovation and marketing
  • Sales transformation
  • Corporate portfolio strategy

Waldemar Jap

Partner & Managing Director

Hong Kong

  • Effectiveness of marketing and trade spending
  • Sales and distribution
  • Market entry and growth strategy
  • E-commerce and digital marketing

Jochen Messelink

Partner & Managing Director

Amsterdam

  • Consumer products
  • Revenue management
  • Trade spending and promotion funding
  • Online retail

Kate Protextor

Partner & Managing Director

Chicago

  • Category and brand growth
  • Route to market
  • Sales force redesign
  • Innovation and new-product development

Dan Wald

Partner & Managing Director

Chicago

  • Growth strategy
  • Branding
  • Consumer insight
  • Innovation
Consumer Products

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