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Danilo Zatta

Partner & Managing Director


Dr. Danilo Zatta is a core member of the Marketing, Sales & Pricing practice at The Boston Consulting Group.

Danilo has conducted hundreds of projects both in Europe and globally for corporations and private equity firms in numerous industries, achieving significant profit impact. Consequently, he has been able to develop deep expertise in topics such as pricing and sales excellence programs, strategy, go-to-market transformations, promotional and trade spending effectiveness, growth initiatives, as well as business and revenue models.

He has acquired deep experience in top-line growth and specialization in revenue-side profit improvement. Danilo has published more than 20 books on a range of topics—from corporate strategy to pricing—and has written regularly for major periodicals, including Harvard Business Review and The Journal of Revenue and Pricing Management. He is a sought-after speaker at leading business schools and forums.

Prior to joining BCG, Danilo worked in sales, marketing, and pricing consulting, focusing on profit-improvement programs on the revenue side.

Areas of Expertise

  • Pricing and sales excellence transformations
  • Top-line growth
  • Business and revenue models
  • Revenue management
  • Pricing innovation and new product launch
  • Commercial excellence and sales push
  • Profit improvement
  • Postmerger integration


  • PhD, Technical University of Munich, Germany
  • MBA, INSEAD Singapore and France
  • Business administration, economics, Luiss, Italy
  • Business administration, economics, University College Dublin, Ireland
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