Partner & Managing Director
Rocío Lorenzo is a member of The Boston Consulting Group’s Technology, Media & Telecommunications; Marketing, Sales & Pricing; and People & Organization practices.
Since joining BCG in 2007, Rocío has worked extensively in telecommunications and TV/media, advising large companies on strategy development, growth programs in marketing and sales, efficiency improvement programs, and customer experience, as well as on realigning their organizations, , and ensuring successful post-merger integrations.
Additionally, Rocío serves as a career advisor for consultants and leads BCG’s Women's Initiative in the Munich office.
Before joining BCG, Rocío worked for Siemens AG.