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Jody Visser

Partner & Managing Director

New York

Jody Visser is a leader within The Boston Consulting Group's Marketing, Sales & Pricing (MSP) practice and is a core member of the firm’s Financial Institutions practice. In her role on the MSP’s leadership team, Jody coleads the global marketing business.

Since joining BCG in 2001, Jody has advised on a wide range of issues including marketing effectiveness, organizational and go-to-market transformation, branding, digital and advocacy marketing, consumer insight, segmentation, and new product development. She enjoys working with both the B2C and B2B marketing organizations.

Jody has authored many BCG perspectives on marketing including The Agile Marketing Organization, The Talent Revolution in Digital Marketing, Marketing Capabilities for the Digital Age, and What Really Shapes the Customer Experience.

Jody believes that the marketing landscape is rapidly changing. Digital has changed the way brands and consumers interact forever. Companies need to continually adapt and build new capabilities to remain competitive and deliver great customer experiences.

Areas of Expertise

  • Coleads BCG’s global work in marketing
  • Consumer insight and segmentation
  • Marketing effectiveness
  • Digital and social media
  • Advocacy marketing
  • New product development
  • Marketing organization transformation
Experts
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