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Michel Brochmann

Project Leader

Paris

Michel Brochmann joined The Boston Consulting Group in 2015 as a member of the firm's Marketing, Sales & Pricing practice. He has expertise in market research, customer insight, and marketing returns optimization.

Currently, Michel is the codesigner and analytics leader for MSP Marketing Catalyst by BCG. He also works as team manager for product deployment and consulting support in the firm's ROI topic.

Prior to joining BCG, Michel was a market analyst for LCA Consultores and held several positions at McKinsey & Company.

Although Portuguese is Michel's first language, he is also fluent in English and French and skilled in Italian.

Areas of Expertise

  • Codesigner and analytics leader for MSP Marketing Catalyst by BCG
  • Data and analytics
  • Marketing mix modeling
  • Financial modeling
  • Business strategy
  • Corporate finance
  • Marketing returns optimization

Education

  • MPhil, econometrics, University of Paris I: Panthéon-Sorbonne
  • MSc, economics, University of Paris I: Panthéon-Sorbonne
  • BS, economics, University of São Paulo
Experts
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