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Steve Maaseide

Senior Partner & Managing Director

Steve Maaseide is a partner and managing director at BCG. He leads the North America consumer sector of the People & Organization practice and is a member of the firm's Transformation and Marketing & Sales practices.

Steve has played a leadership role in many large transformation, restructuring, and cost-reduction efforts. His specific areas of expertise include organization design, merger integration, management of pricing and trade spending, distribution and route-to-market, strategy for business and brand growth, and large-program management.

In his nearly 20 years of consulting experience, Steve has worked in a broad range of industries. He typically focuses on consumer-related sectors, including beverages, cosmetics, consumer health care, paper products, and retail pharmacy and grocery.  Through his assignments, he has developed a deep sense of how to structure, manage, and lead large-scale change efforts to ensure they are successful.

Areas of Expertise

  • Organizational transformation
  • Operating-model redesign
  • Merger integration
  • Overhead-cost reduction
  • Integrated commercial planning
  • Brand turnaround and growth strategy
  • Pricing strategy
  • Promotional effectiveness
  • Trade program redesign
  • Optimization of assortment and distribution
  • Brand architecture and branding strategy


  • MBA, Kellogg School of Management, Northwestern University
  • BSc, mechanical engineering, with honors, Carnegie Mellon University
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