Choose your location to get a site experience tailored for you.

Remember my region and language settings

The Emergence of Pricing as a Core Capability

Pricing is a powerful lever for driving profits, and yet enormous disparities exist across companies when it comes to pricing capabilities. What's clear is that companies that seek new ways to enhance their pricing practices realize greater revenue growth and advantage. It all starts with deep insight and a broad perspective.

Pricing in Today’s Competitive Environment

The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.

Know the Game

You can’t play the game unless you know the rules, but—when it comes to pricing—the rules you are following might be wrong. Here are four common pricing myths.

See this insight

The Three Lenses of Pricing

What factors should you consider when setting prices? Our pricing lenses can save you from leaving money on the table.

See this insight