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Consumer Products Experts

BCG's consumer products consultants and industry experts continue to partner with leading companies to arrive at solutions in accelerating growth, winning in digital, lean operations, and more. These are BCG's global and regional leaders on this topic.

Global Leadership

Tom Lutz 

Senior Partner & Managing Director, Global Leader, Consumer Practice

Dallas

  • Corporate portfolio strategy
  • Postmerger integration in retail and consumer
  • Value creation programs
  • Pricing and promotion effectiveness

Local Experts

Javier Anta Callersten 

Partner & Managing Director

London

  • Leads BCG's work in Europe on pricing and promotions in Retail
  • Category performance improvement (CPI) and category management
  • Commercial transformation
  • Customer loyalty in retail

Chris Biggs 

Partner & Managing Director

London

  • Leads BCG's work in digital retail
  • Omnichannel and digital strategy
  • Omnichannel operating model design and delivery
  • Customer proposition and new format development

Charmian Caines 

Senior Partner & Managing Director

London

  • Leads BCG's Consumer, Retail, and Travel and Tourism practice in the UK
  • Retail transformation
  • All aspects of grocery and nonfood retail
  • Fast-moving-consumer-goods (FMCG) strategy, digital, productivity, transformation

Pedro Esquivias 

Partner & Managing Director

London

  • Leads BCG’s travel and tourism work in the UK
  • Mergers and acquisitions (M&A)
  • Airlines
  • Tour operators, TAs, OTAs, hotels & resorts

Pranay Jhunjhunwala 

Partner & Managing Director

London

  • Leads BCG's global work with airlines
  • Consumer segmentation
  • Pricing and revenue management
  • Loyalty

Pierre Mercier 

Senior Partner & Managing Director

London

  • Supply chain and logistics
  • Retail and consumer products
  • Performance improvement
  • Postmerger integration

Marcus Bokkerink 

Senior Partner & Managing Director

London

  • Consumer products
  • Corporate and portfolio strategy
  • Business unit, category, and brand growth
  • Mergers and acquisitions

Hugo Canelas 

Partner & Managing Director

London

  • Leads BCG's Travel and Tourism and Strategy practices in the UK
  • Leads BCG’s private-equity portfolio transformation team for the consumer and retail sectors in Europe
  • Commercial strategy
  • Transportation and logistics

Andy Veitch 

Partner & Managing Director

London

  • Retail customers and merchandise
  • Convenience stores
  • Retail transformation
  • Business unit strategy in retail

Featured Experts

Olivier Abtan 

Partner & Managing Director

Paris

  • Leads BCG’s global luxury sector
  • Luxury, fashion, and beauty
  • Retail
  • Supply chain and logistics

Stéphane Cairole 

Senior Partner & Managing Director

Paris

  • Consumer and retail
  • Marketing and sales
  • Branding
  • Pricing

Guillaume Charlin 

Senior Partner & Managing Director

Paris

  • Portfolio and brand strategies
  • Marketing effectiveness
  • Go-to-market strategy
  • Large-scale transformation

Peter Dawe 

Partner & Managing Director

Toronto

  • Redesign of manufacturing operation models
  • Reduction of multicategory complexity
  • Lean advantage
  • Media services

Jeff Gell 

Senior Partner & Managing Director

Chicago

  • Corporate portfolio strategy
  • Brand strategy in multiple categories
  • Cost reduction programs
  • Pricing architecture and trade spending redesign

Patrick Hadlock 

Partner and Managing Director

Dallas

  • Loyalty and branding
  • Digital innovation and marketing
  • Sales transformation
  • Corporate portfolio strategy

Waldemar Jap 

Partner & Managing Director

Hong Kong

  • Effectiveness of marketing and trade spending
  • Sales and distribution
  • Market entry and growth strategy
  • E-commerce and digital marketing

Jochen Messelink 

Partner & Managing Director

Amsterdam

  • Consumer products
  • Revenue management
  • Trade spending and promotion funding
  • Online retail

Kate Protextor 

Partner & Managing Director

Chicago

  • Category and brand growth
  • Route to market
  • Sales force redesign
  • Innovation and new-product development

Dan Wald 

Partner & Managing Director

Chicago

  • Growth strategy
  • Branding
  • Consumer insight
  • Innovation
Consumer Products

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