Rapidly changing aviation markets, the rise of digitally empowered consumers, and ongoing industry consolidation are some of the important trends that are forcing carriers to reposition themselves for the future.
In aviation, disciplined cost reduction is a necessity now more than ever. International players must capitalize on opportunities in Asia, address the new dynamics of globalization, and establish lasting relationships with digitally connected travelers. The disruptive changes in the broader airline landscape make brand experiences that much more important, and airlines must constantly work to win the hearts and minds of their consumers.
Getting Airlines on Board with Digital Disruption
Most network and low-cost carriers will need to adapt to survive and thrive in an increasingly consolidated marketplace. In such an environment, it’s crucial for carriers to understand their strengths and leverage them appropriately. Four best practices are essential:
Carriers in China, already among the fastest growing and most profitable airlines, are well positioned to reshape the Europe-to-Asia routes. Certain Middle Eastern megacarriers have tripled capacity in just five years, while other Middle Eastern regional players are pursuing ambitious growth plans.
Here are potential implications to consider for international players.