Choose your location to get a site experience tailored for you.

Remember my region and language settings

Jeff Gell

Senior Partner & Managing Director


Jeff Gell on Consumer Goods

Jeff Gell is global leader of the consumer products sector of the Consumer practice and a core member of the Corporate Development and Operations practices at The Boston Consulting Group.

Since joining the firm in 1999, Jeff has advised clients in a broad range of consumer-facing industries, including food and beverage, household products, personal care, and consumer durables.

He primarily helps leading global consumer companies understand that tomorrow’s world will not be the same as today’s. Jeff helps them find pockets of potential growth and build the organizations and operating models needed to win in today’s environment across developing and developed markets.

Before joining BCG, Jeff worked as a research assistant at the National Bureau of Economic Research.

Areas of Expertise

  • Corporate portfolio strategy
  • Brand strategy in multiple categories
  • Cost reduction programs
  • Pricing architecture and trade spending redesign
  • Developing- and emerging-markets growth
  • Mergers-and-acquisitions support
  • Divestiture and carve-out
  • Value management


  • MA, first-class honors, philosophy, politics, and economics, Oxford University
  • AB, summa cum laude, economics and government, Harvard University
Previous Page