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Anita Is a Collaborative Pioneer

Principal, Amsterdam

At BCG, Pioneers have the courage to take action on unique insights. They share and activate ideas that enable our clients to gain the competitive edge. Anita empowers and inspires others.

I learned that BCG distills its culture from its people, rather than imposing its culture on them. It's great to feel so valued for who I am and what I bring to the company!


In Anita’s Words

During my first years at BCG, I worked in many different industries and on a wide range of topics—and I loved this variety. By now, I have settled down in our Consumer Goods practice, but I still experience this variety every day: the problems we solve, the people I work with (both within BCG and at the client)—every day offers me many new learning experiences. There's absolutely no time to get bored!

To me, work is not just work. It's fun! The atmosphere in our office is very relaxed and supportive, and I'm lucky to have such great colleagues. We are all very different, yet at the same time share many similarities: we all love to solve complex problems as a team to create new insights for our clients, and we have a strong drive to get things done and to work together with our clients to have lasting impact. This gives me lots of energy every day and makes me feel very much at home at BCG.

About Anita

Anita holds a management science degree from the London School of Economics and an MBA from INSEAD.


Q: When did you know you belonged at BCG?

A: Already during my first interview round, I realized that BCG was a great fit for me. Each of the interviewers had a very different profile, but all of them were very smart, kind, open, and fun. That first feeling turned out to be very right: I still love the relaxed atmosphere at the office as well as all these interesting and smart people, many of whom I consider friends rather than just colleagues. By now, I realize that BCG distills its culture from its people, rather than imposing it on them. That culture always gives me the feeling that I'm valued for who I am—and that's a great feeling!

Q: How has BCG helped you grow and succeed?

A: Every now and then, I think back to my very first project at BCG. By now, I dare to admit that I didn't understand all that much of what we were doing. It's remarkable how much I've grown since then—not only professionally but also on the personal level. BCG greatly contributed to this growth by giving very frequent and honest feedback, supporting me to find ways to improve myself, and always emphasizing the importance of building on my strengths and staying true to myself. By now, I still have the character traits that define who I am, but at the same time I greatly improved on what used to be my development areas. I'm very grateful to BCG for that.

Q: Why is BCG a good place for a woman to work?

A: I've always experienced that BCG attaches much value to workforce diversity. Consequently, the traditional notion of consulting as a predominantly male profession is completely outdated at BCG: we have a very large pool of female consultants in our office. As a woman and mother of two young kids, I feel very much supported by BCG. BCG greatly helped me to unwind toward the end of my pregnancies, have a soft landing after my maternity leaves, and make my part-time model work. I'm very happy to be able to fully enjoy my job and my kids at the same time!

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