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Antonella Mei-Pochtler

Senior Partner & Managing Director


Brand Strategy

Antonella Mei-Pochtler on Branding and Communication

Antonella Mei-Pochtler has held many different leadership positions within The Boston Consulting Group, including the global leader of the media sector from 2011 to 2015. She was head of the Consumer Goods practice in Germany from 1990 to 1997. She opened BCG’s Vienna office in 1997. From 2005 to 2013, she headed the firm’s European and then global marketing function. She was a member of the global Executive Committee from 2006 to 2010.

Antonella was awarded Consulting magazine’s Women Leaders in Consulting Lifetime Achievement Award in 2013. She was also named a Top 25 Consultant by the magazine in 2008.

Antonella is involved in a wide range of outside causes—including her board roles at the German Bone Marrow Donor Foundation and Teach For All, a global nonprofit dedicated to educational equity. She is also a cofounder of BCG’s education project business@school, for which she earned the German president’s Freedom and Responsibility Award in 2002.

For more than ten years, Antonella has organized the Brand Club, the top branding and media-focused conference for CEOs in Germany. She is also highly engaged in knowledge dissemination, with many conference presentations and strong publishing activity. For four years, she wrote regularly for one of Austria's major daily newspapers. A selection of these essays focused on the art and science of strategy and leadership has been published in her book Acupuncture for Management.

Areas of Expertise

  • Digital transformation in media (print, TV, and music) and consumer industries
  • Portfolio strategy for diversified media companies
  • Organization and governance redesign for global media companies
  • Brand-centric transformation in automotive, consumer businesses, retail, and B2B
  • Brand strategy, repositioning, and implementation
  • Brand architecture and portfolio development
  • Brand performance management systems
  • Marketing effectiveness
  • Digital marketing and social media
  • Newspapers and magazines
  • Public broadcasters
  • Media services

Honor and Awards

  • Women Leaders in Consulting Lifetime Achievement Award, Consulting magazine, 2013
  • Top 25 Consultant, Consulting magazine, 2008
  • Freedom and Responsibility Award, 2002


  • PhD, Università degli Studi di Roma
  • MBA, INSEAD, Fontainebleau
  • DiplomKaufmann, Ludwig-Maximilians-Universität München
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