Choose your location to get a site experience tailored for you.

Remember my region and language settings

Erin George

Partner & Managing Director

Dallas

My ideal workplace has intelligent, motivated people seeking to make a difference in everything they touch. I found this place at BCG.

Erin George

Erin George is a core member of the Marketing, Sales & Pricing and Consumer practices at The Boston Consulting Group. She coleads BCG's global work in Demand Centric Growth, a proprietary approach to driving market-leading growth for clients, and she leads Women@BCG in Texas.

Since joining BCG in 2006, Erin has worked with clients across a wide range of industries, including travel and tourism, hospitality, specialty and luxury retail, restaurants, grocery and convenience retailers, and consumer packaged goods. She also has extensive private equity experience, having assisted clients in conducting portfolio reviews, due diligence, and detailed business case developments.

A trusted advisor to C-suite executives and their leadership teams, Erin provides counsel on a broad range of topics, from go-to-market and branding strategies to organization design and change management.

Prior to joining BCG, Erin was a project leader with the Monitor Group.

Areas of Expertise

  • Coleads BCG's global work in Demand Centric Growth, a proprietary approach to driving market-leading growth for clients
  • Leads Women@BCG in Texas
  • Market research and consumer insight
  • Branding strategy
  • Positioning
  • Customer experience
  • Change management
  • Restaurant and out-of-home dining
  • Enablement in retail

Honors and Awards

  • Member, Board of directors, Girls Inc. of Metropolitan Dallas
  • Scholarship recipient and inductee, Texas Business Hall of Fame
  • Scholarship recipient, Forte Foundation
  • Presidential Scholarship recipient, University of Texas

Education

  • MBA, finance and management, The University of Texas at Austin
  • BS, business and marketing, University of Southern California
Experts
Previous Page