Partner & Managing Director
SUSTAINABILITY AND THE SOCIAL SECTOR
Marty Smits on Business and the Environment
Marty Smits leads The Boston Consulting Group’s Consumer and Technology Advantage practices in the Netherlands and the firm's global partnership with WWF. He is also one of the cofounders of BCG's sustainability initiative and a core member of the firm’s Strategy; Consumer Goods; and Marketing, Sales & Pricing practices.
Since joining BCG in 1997, Marty has worked with clients across an array of sectors, including consumer goods, high-tech, energy, and media. He has acquired deep knowledge and expertise in sales and marketing, branding, retail interface, and more.