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Peter Ulrich 

Partner & Managing Director


Peter Ulrich is a core member of the Marketing, Sales & Pricing, Industrial Goods, and Operations practices of The Boston Consulting Group. He leads the firm’s transportation and logistics topic in North America.

Since joining BCG in 1998, Peter has focused his client work in the areas of transportation, infrastructure, and travel and tourism. He has acquired deep expertise in global operations and transformation.

Before joining BCG, Peter worked for a boutique consultancy with a focus on operations.

Areas of Expertise

  • Customer segmentation
  • Strategy and brand positioning
  • Go-to-market strategy
  • Delayering and restructuring
  • Supply chain management and process optimization
  • Operations


  • PhD, economics, Ludwig Maximilian University of Munich
  • MBA, University of Cologne
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