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Reanimating Strategic Planning for a Global Brewer

A major brewing company clarifies its corporate vision and develops a flexible strategic planning process.

A major global brewer was frustrated with its existing planning process. The focus was financial—developing three-year budgets—rather than strategic. Lacking a clearly articulated corporate vision, the business units developed their strategies independently. The quality and strategic depth of those business unit plans varied significantly.

In collaboration with the company, BCG:

  • Clarified the corporate vision
  • Developed a flexible and robust strategic planning process that fostered real strategic dialogue among center, regions, and business units
  • Created a strategy development toolkit to support business units in preparing a three-year strategy and implementation plan
  • Designed a strategy deployment toolkit to strengthen the link between strategy and execution

The engagement of the business unit executive teams with the new process was a critical driver of its long-term success. In a postimplementation survey of important stakeholders, nearly 90% said they were highly satisfied with the new approach.

In collaboration with BCG, the brewer created a strategy development toolkit to support business units in preparing a three-year strategy and implementation plan.

Strategy
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