The fast-moving consumer goods industry in India is undergoing a fundamental transformation—driven by demographic shifts and the rise of e-commerce, Internet connectivity, and digital media. Here’s how FMCG companies can win.
Retail Transformation: Changing Your Performance Trajectory
India’s retail industry has shown steady growth in recent years, but today’s environment is unpredictable. By focusing on strategies to win in the medium term and building capabilities for the long term, companies will be headed for success.