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Neal Rich

Associate Director

Chicago

Marketing Efficiency and Effectiveness

Neal Rich explains BCG’s diverse and holistic approach to assessing a company’s marketing performance.

Neal Rich is a core member of The Boston Consulting Group's Marketing, Sales & Pricing practice, working globally and exclusively on topics related to marketing effectiveness, impact, and efficiency.

He has been critical to developing BCG's approaches to ROMI: Return on Marketing Investment across both B2C and B2B industries. Neal maintains BCG's relationships with third-party analytic firms and leverages his prior work experience to help clients better partner with their agencies.

Prior to joining BCG, Neal worked for 8 years in advertising at Leo Burnett in a variety of positions.

Areas of Expertise

  • Comprehensive optimization of marketing, commercial and promotional spending across a wide range of industries and locations
  • Rapid marketing effectiveness and efficiency diagnostics
  • Assessment of marketing analytics capabilities and processes
  • Digital marketing strategy and execution

Education

  • MBA, University of Chicago Booth School of Business
  • Master's degree, international relations, University of Chicago
  • Bachelor's degree, international government, Dartmouth College
Experts
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