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Tatu Heikkilä

Partner & Managing Director

Helsinki

Tatu Heikkilä is the Nordic leader of The Boston Consulting Group’s Marketing, Sales & Pricing practice and a member of the firm’s Technology, Media & Telecommunications; Operations; People & Organization; and Consumer practices.

Since joining BCG in 2004, Tatu has focused his work primarily on strategy, large-scale transformation, new and adjacent business building, and sales and marketing topics. He has led numerous projects related to strategic transformation and turnaround, pricing and commercial effectiveness, and organization development.

Tatu has worked in BCG’s San Francisco office with many of the world's leading technology companies. He has headed many business model transformations and new business developments for a wide range of technology, media, and telecom clients.

Before joining BCG, Tatu worked in business development for a mobile Internet start-up and conducted research in venture capital and private equity.

Areas of Expertise

  • Leads BCG's Marketing, Sales & Pricing practice in the Nordics
  • Marketing and sales
  • Business model innovation
  • Large-scale transformation
  • Technology, media, and telecommunications
  • New business development
  • Strategy

Education

  • MSc, industrial engineering and management, Helsinki University of Technology
Experts
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