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Holger Rubel

Senior Partner & Managing Director

Frankfurt

The Business Case for Sustainability

What is the relationship between sustainability and competitive advantage? BCG’s Holger Rubel discusses the correlation—and how to create a sustainability strategy.

Holger Rubel leads The Boston Consulting Group's green energy and sustainability sectors and is a core member of the firm’s Energy, Industrial Goods, and Strategy practices.

Since joining BCG in 1997, he has acquired deep knowledge and experience along the value chain and worked with a broad array of stakeholders, such as equipment manufacturers, OEMs, project developers, utilities, independent energy-service companies, and investors.

Holger’s work in the areas of green energy and sustainability has taken him to all corners of the world to oversee and coordinate projects in solar, wind, energy efficiency and storage, biomass and biofuels, carbon related topics, and other areas.

Before joining BCG, Holger was a research assistant at the Max Planck Institutes in Stuttgart.

Areas of Expertise

  • Pricing
  • Value chain
  • Business model development
  • Technology and market assessment
  • Development of alternative-energies strategy
  • Energy-efficiency road map and diversification strategy
  • Green products development and market introduction

Education

  • PhD, physics and semiconductor technology, Max Planck Institutes
  • MPhil, physics and mathematics, University of Heidelberg and University of Cambridge
Experts
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